The Kid Character was created with the idea of highlighting greatness. Specifically, the greatness that lies within every single person. The Kid is defined by the characters ability to play any role and represent anyone. The Kid has the ability to take on any race, ethnicity, gender, sex, height, weight, social or economic status and religious or belief background. Yet still The Kid remains the same because at it’s core, like all of ours, is greatness.
This design captures a moment of unity that is still extremely relevant today. It is a reminder that we must take pride in the ways that we define ourselves. It is also a testament to our ability to join together in various moments. We want to encourage everyone to continue pursuing your vision of greatness and to inspire others to do the same.
Our hope is that this design reveals how our defining characteristics help us individualize and achieve greatness. We also want this to be an example that our individuality does not mean division, because the more that we become our authentic selves, the closer we get to genuine unity with the world. A unity that makes for a more complete image of greatness.
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